Transforming access and use of documentation

For over two decades, Gullers Grupp has been a powerhouse in communication and policy consulting throughout Europe.
From shaping public opinion for government agencies to crafting strategies for major pharmaceutical brands, they’ve consistently delivered results that drive meaningful change.

But with growth came new hurdles.

As Gullers expanded, their teams across business development, marketing, and internal operations found themselves grappling with an overwhelming amount of data and documents scattered across multiple systems.
Tasks like searching for critical information, compiling proposals, and ensuring compliance became cumbersome, slowing down workflows and putting a strain on resources.

They needed a solution to streamline operations and help them work smarter without sacrificing their high standards.

That’s where Cassidy stepped in. Here’s how we helped Gullers improve their workflow and tackle challenges, in every department, with ease.

The Challenge: Scattered Data, Bottlenecked Operations

Gullers faced a significant hurdle: their critical data— spanning regulatory guidelines, client-specific insights, and internal data — was scattered across static systems like SharePoint and PDFs.

This fragmentation created inefficiencies across the board.

Every department felt the strain:

• Business Development struggled with slow proposal creation, delaying client engagement.
• Marketing Teams lacked quick access to the data they needed to craft content, along with targeted campaigns.
• Internal Operations faced time-consuming searches for compliance information, risking delays and errors.

These challenges weren’t just about wasted time — they were holding Gullers back from operating at the high level their clients expected.

"Cassidy fundamentally changed the way we work. We’ve seen proposal turnaround times drop by 60%, allowing our teams to focus on delivering high-value insights to our clients. It’s been a game-changer for our efficiency and collaboration." - Andreas Killander, Creative Director at Gullers.

To maintain their competitive edge, they needed a solution that could centralize their data and streamline workflows across all departments.

The Solution:  Using AI-Powered Assistants to Boost Efficiency

Gullers turned to Cassidy to centralize their operations and bring order to their scattered data.

Starting with automating marketing content, they quickly scaled up, creating over 100 custom AI assistants to streamline everything from proposal generation to compliance checks.

The results were immediate and transformative.

These AI agents became integral to day-to-day operations, helping teams work faster and smarter.

• Instant Proposal Generation: Cassidy’s AI agents rapidly assemble complex RFPs and client proposals, drawing on relevant data and templates to produce polished, client-ready documents in seconds.
• Efficient Document Search: Navigating dense government regulations or pharmaceutical data became a breeze. Cassidy’s agents enable users to query vast databases and retrieve precise insights without wading through irrelevant information.
• Employee Support via Slack: With an internal Slack assistant, employees can ask questions and receive instant, context-aware answers. Whether it’s compliance queries or project updates, the assistant reduces manual searches and keeps teams moving efficiently.
• Automated Marketing Content Creation: From drafting campaign copy to tailoring messaging for specific audiences, Cassidy’s agents ensure the marketing team stays ahead of tight deadlines while maintaining brand consistency.
• Compliance Validation: For internal operations, Cassidy streamlines the process of verifying regulatory compliance. Teams can quickly access accurate, up-to-date information, mitigating risks and saving time.

These custom agents became the backbone of Gullers’ operations, transforming once time-consuming tasks into seamless, automated processes.

“Cassidy helps us leverage our documentation and brand voice so AI can do the heavy lifting,” Andreas Killander, Creative Director at Gullers.

By integrating Cassidy, Gullers didn’t just improve efficiency — they empowered their teams to focus on high-value, creative work that drives real impact.

Here's how our agents can help you work magic 🪄

Results: From Bottlenecks to Breakthroughs

The adoption of Cassidy marked a pivotal shift for Gullers, driving measurable improvements across their operations — in almost every department.

Within just a few months, over 50 team members had integrated Cassidy into their daily workflows, unlocking efficiencies and delivering faster, more consistent results.

Here’s what stood out:

Faster Proposal Turnaround

Complex client proposals, which previously took hours of back-and-forth, were now completed in a fraction of the time.

This newfound speed allowed Gullers to respond to client requests with greater agility, meeting tight deadlines without sacrificing quality.

Improved Team Efficiency

By automating repetitive tasks, Cassidy freed up valuable time across departments.

Teams were able to refocus on high-priority projects, driving more strategic and creative initiatives forward.

Streamlined Content Creation

Marketing teams used Cassidy to generate tailored content quickly and efficiently. From campaign copy to brand-specific messaging, Cassidy enabled them to meet tight deadlines without compromising on quality or consistency.

Seamless Collaboration Across Regions

With a centralized knowledge base, Gullers’ teams, spread across various locations, could quickly access the same critical information. This ensured consistency in their work and reduced delays caused by fragmented data.

By streamlining their operations and enhancing their ability to deliver, Cassidy became a cornerstone of Gullers’ success, helping them maintain their competitive edge and exceed client expectations.

‍Use AI Assistants to Help Your Business

Inspired by Gullers’ success? Discover how Cassidy can revolutionize your workflows.

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